Sunday, December 18, 2011

Whatz Brand Hijacking?

A Brand name is built up over years with great effort. However through the internet a new brand may suddenly develop and compete or even kill an existing brand through certain web based propaganda which fast catches up. With the emergence of internet it is now possible to create a powerful new brand within less time. Creation of these new brands can easily overshadow those that have been well established in other media.This is known as  Brand Hijacking. To avoid this, brands are to be established globally using the Net as a media.
There is a tool which marketers can use to identify and stop brand hijacking. Its AdGooroo's Hijacking Report. The tool is a part of the Trademark Insight suite and helps search marketers determine whether their domain name is being used improperly and to take action if it is being used.