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Showing posts with label IT Topics. Show all posts
Showing posts with label IT Topics. Show all posts

Sunday, December 18, 2011

Whatz Brand Hijacking?


A Brand name is built up over years with great effort. However through the internet a new brand may suddenly develop and compete or even kill an existing brand through certain web based propaganda which fast catches up. With the emergence of internet it is now possible to create a powerful new brand within less time. Creation of these new brands can easily overshadow those that have been well established in other media.This is known as  Brand Hijacking. To avoid this, brands are to be established globally using the Net as a media.
There is a tool which marketers can use to identify and stop brand hijacking. Its AdGooroo's Hijacking Report. The tool is a part of the Trademark Insight suite and helps search marketers determine whether their domain name is being used improperly and to take action if it is being used.

Friday, June 3, 2011

World IPv6 Day

World IPv6 Day takes place on June 8 to highlight  transformation to ipv6 and encourage all website and IP network operations personnel to test their readiness for transitioning to IPv6 network infrastructure.
 Google, Facebook, Yahoo, Akamai and Limelight Networks will be among some of the major organizations that will offer their content over IPv6 for a 24-hour test flight. The goal of the Test Flight Day is to motivate organizations across the industry -- Internet service providers, hardware makers, operating system vendors and web companies -- to prepare their services for IPv6 to ensure a successful transition as IPv4 addresses run out.

Tuesday, May 17, 2011

Brain Fingerprinting

Brain Fingerprinting is a forensic science technique that uses electroencephalography to determine whether specific information is stored in a subject’s brain. It does this by measuring electrical brainwave responses to words, phrases, or pictures that are presented on a screen.
The technique uses the well known fact that an electrical signal known as P300 is emitted from an individual's brain beginning approximately 300 milliseconds after it is confronted with a stimulus of special significance. The application of this in brain fingerprinting is to detect the P300 as a response to stimuli related to the crime or other investigated situation, e.g., a murder weapon, victim's face, or knowledge of the internal workings of a terrorist cell. The person to be tested wears a special headband with electronic sensors that measure the EEG from several locations on the scalp.
Since brain fingerprinting uses cognitive brain responses and is fundamentally different from the polygraph (lie-detector), which measures emotion-based physiological signals such as heart rate, sweating, and blood pressure.

Tuesday, March 22, 2011

Red Taction

Red Tacton is a Human Area Networking technology, which is under development, that uses the surface of the human body as a safe, high speed network transmission path. It is completely distinct from wireless and infrared technologies as it uses the minute electric field emitted on the surface of the human body.
A transmission path is formed at the moment a part of the human body comes in contact with a RedTacton transceiver. Communication is possible using any body surfaces, it also works through shoes and clothing as well. When the physical contact gets separated, the communication is ended.
Using RedTacton-enabled devices, music from a digital audio player in your pocket would pass through your clothing and shoot over your body to headphones in your ears.