Whatz Brand Hijacking?

A Brand name is built up over years with great effort. However through the internet a new brand may suddenly develop and compete or even kill an existing brand through certain web based propaganda which fast catches up. With the emergence of internet it is now possible to create a powerful new brand within less time. Creation of these new brands can easily overshadow those that have been well established in other media.This is known as  Brand Hijacking. To avoid this, brands are to be established globally using the Net as a media.
There is a tool which marketers can use to identify and stop brand hijacking. Its AdGooroo's Hijacking Report. The tool is a part of the Trademark Insight suite and helps search marketers determine whether their domain name is being used improperly and to take action if it is being used.

Sony to release 3D Headset

Sony to release 3D Headset: Sony have unveiled the HMZ-T1, a personal 3D headset, which allows users to watch 2D or 3D videos, play games and listen to music.
The sci-fi looking device has a processing unit that plugs into a Blu-ray disc player or game machine to give the user the full 3D experience along with the several integrated speakers.

IT Quiz

1. Which type of computer is also referred to as a "Number Cruncher"?
2. File format "MIDI" stands for?
3. "Cyberphobia"  refers to fear of which piece of office equipment?
4. Developer of Facebook?
5. IMAP is used to retrieve ____________
6. pixel is derived from what?

Answers

1. Main Frame Computers
2. Musical Instrument Digital Interface
3. Computer
4. Mark Elliot Zuckerberg
5. email messages
6. picture elements

BOSS (Bharat Operating System Solutions)

    BOSS (Bharat Operating System Solutions) GNU/Linux distribution developed by  C-DAC (Centre for Development of Advanced Computing) derived from Debian for enhancing the use of Free/ Open Source Software throughout India. It supports Intel and AMD x86/x86-64 architecture. BOSS GNU/Linux advanced server has unique features such as Web server, proxy server, Database server, Mail server, Network server, File and Print server, SMS server, LDAP server. BOSS GNU/Linux advanced server is comprised with administration tool such as webmin which is a web based interface, Gadmin, PHP myadmin,  PHP LDAP admin,  PG admin. The Beta Release  of  BOSS GNU/Linux Version 4.0 is coupled with GNOME Desktop Environment with wide Indian language support & packages, relevant for use in the Government domain.

Google+ v/s Facebook

Apple's keyless keyboard

Apple has patented a design for a keyless keyboard.
The glass topped design features no moving parts but instead works using acoustic and piezo-electric sensors.
The system compares sounds made by tapping of the screen to a database of signatures determining which key is being used.
The keyboard would still display the traditional Qwerty keys but three sensors within the keyboard would be “sufficiently precise” to triangulate the position of the tap said the patent filing.

Mono Tools

Port .NET applications to Mono and Linux without leaving Visual Studio!

Mono Tools for Visual Studio is a commercial add-in for Microsoft Visual Studio that enables developers to write .NET applications for non-Windows platforms within their preferred development environment.
It allows developers to build, debug and deploy .NET applications on Linux, while continuing to leverage the extensive ecosystem of code, libraries, and tools available for .NET.

Google+

               Google is trying its hand again at social networking by launching a service called Google+. Google claims its new service is a dramatic rethinking of traditional social networking paradigms where, Google says, there's no good way to define our various types of friendships--and share information accordingly.

Circles: Sharing the right stuff with the right people shouldn’t be a hassle. Circles makes it easy to put your friends from Saturday night in one circle, your parents in another, and your boss in a circle by himself, just like real life. Sparks:  looks for videos and articles it thinks we’ll like, so when you’re free, there’s always something to watch, read, and share. Hangouts: Bumping into friends while you’re out and about is one of the best parts of going out and about. With Hangouts, the unplanned meet-up comes to the web for the first time. Let buddies know you’re hanging out and see who drops by for a face-to-face-to-face chat. Until we perfect teleportation, it’s the next best thing. Instant Upload: Taking photos is fun. Sharing photos is fun. Getting photos off your phone and on to the web is pretty much the opposite of fun. That’s why we created Instant Upload: so that from now on, your photos upload themselves. Huddle: Texting is great, but not when you’re trying get six different people to decide on a movie. Huddle takes care of it by turning all those different conversations into one simple group chat, so everyone gets on the same page long before thumbs get sore.

Microsoft Office 365 is a commercial software plus services offering from Microsoft Corporation. Office 365 is currently in beta.
Office 365 includes Microsoft's Server products- 
Microsoft Exchange Online is an email and personal information management service. Exchange ActiveSync provides mobile connectivity to Exchange services and mobile email applications. Microsoft SharePoint Online is a collaboration, sharing, and document editing service using internal and external sites. It can also be used to create public-facing Web sites. Microsoft Lync Online provides communications features including presence information, instant messaging, PC-to-PC audio/video calling and online meetings that can include PC audio, video and web conferencing with application sharing, whiteboards, and other collaboration tools. Office Web Apps are browser-based versions of Microsoft Excel, Word, and PowerPoint that enable viewing and lightweight editing of Office documents in Web browsers while preserving the formatting of the original documents.

World IPv6 Day

World IPv6 Day takes place on June 8 to highlight  transformation to ipv6 and encourage all website and IP network operations personnel to test their readiness for transitioning to IPv6 network infrastructure.

 Google, Facebook, Yahoo, Akamai and Limelight Networks will be among some of the major organizations that will offer their content over IPv6 for a 24-hour test flight. The goal of the Test Flight Day is to motivate organizations across the industry -- Internet service providers, hardware makers, operating system vendors and web companies -- to prepare their services for IPv6 to ensure a successful transition as IPv4 addresses run out.

Brain Fingerprinting

Brain Fingerprinting is a forensic science technique that uses electroencephalography to determine whether specific information is stored in a subject’s brain. It does this by measuring electrical brainwave responses to words, phrases, or pictures that are presented on a screen.
The technique uses the well known fact that an electrical signal known as P300 is emitted from an individual's brain beginning approximately 300 milliseconds after it is confronted with a stimulus of special significance. The application of this in brain fingerprinting is to detect the P300 as a response to stimuli related to the crime or other investigated situation, e.g., a murder weapon, victim's face, or knowledge of the internal workings of a terrorist cell. The person to be tested wears a special headband with electronic sensors that measure the EEG from several locations on the scalp.
Since brain fingerprinting uses cognitive brain responses and is fundamentally different from the polygraph (lie-detector), which measures emotion-based physiological signals such as heart rate, sweating, and blood pressure.

Orkut Buyukkokten

Orkut Buyukkokten is a software engineer who developed the social networking service Orkut
Originally from Konya Büyükkökten obtained a B.Sc. degree in Computer Engineering and Information Science from Bilkent University in Ankara, and earned a Ph.D. in Computer Science from Stanford University. His research at Stanford focused on Web search and efficient PDA usage.
He developed Orkut.com as a 20% independent project while working In late June 2004. Orkut is a social networking website that is owned and operated by Google Inc. The service is designed to help users meet new friends and maintain existing relationships. The website is named after its creator, Orkut Büyükkökten. Although Orkut is less popular in the United States than competitors Facebook and MySpace, it is one of the most visited websites in India and Brazil, as of April 2010, 48.0% of Orkut's users are from Brazil, followed by India with 39.2% and United States with 2.2%.

NASSCOM

The National Association of Software and Services Companies (NASSCOM), the indian chamber of commerce is a consortium that serves as an interface to the indian software industry and indian BPO maintaining a state of the art information database of IT software and services related activities for use of both the software developers as well as interested companies overseas.It encourage members to provide world-class quality products, services and solutions in India and overseas and help build brand equity for the Indian IT software and services industry. It also provide an ideal forum for overseas and domestic companies to explore the vast potential available for Joint Ventures, Strategic Alliances, Marketing Alliances, Joint Product Development, etc., by organising Business Meets with delegations of various countries.

Red Taction

Red Tacton is a Human Area Networking technology, which is under development, that uses the surface of the human body as a safe, high speed network transmission path. It is completely distinct from wireless and infrared technologies as it uses the minute electric field emitted on the surface of the human body.
A transmission path is formed at the moment a part of the human body comes in contact with a RedTacton transceiver. Communication is possible using any body surfaces, it also works through shoes and clothing as well. When the physical contact gets separated, the communication is ended.
Using RedTacton-enabled devices, music from a digital audio player in your pocket would pass through your clothing and shoot over your body to headphones in your ears.

Hawk-Eye

Hawk-Eye is a complex computer system used in cricket,tennis and other sports to visually track the path of the ball and display a record of its most statistically likely path as a moving image. It is also used in some instances to predict the future path of a ball in cricket. It was developed by engineers at Roke Manor Rearch Limited in the UK, in 2001. All Hawk-Eye systems are based on the principles of triangulation  using the visual images and timing data provided by at least four high-speed video cameras located at different locations and angles around the area of play. The system rapidly processes the video feeds by a high-speedvideo processor and ball tracker. A data store contains a predefined model of the playing area and includes data on the rules of the game.

IT Quiz...

1. Which computer inventor wrote "Passage from the life of a philosopher", his autobiography.
2. Which type computer is known as "Number Cruncher".
3. What is the reason for aliasing problem.
4. Which contry is the largest user of Robot.
5. Who is the Developer of Wikkipedia.
6. Expand Wimax.
7. Largest IT fest in Asia.
8. One unit of mouse movement is known as.....
9. Who started Cray Research Incorporated.
10.Who are the developers of google.

 Answers
 
1. Charles Babage.
2. Main Frame.
3. Low resolution.
4. Japan.
5. Jimmy Wales.
6. Worldwide Interoperability for Microwave Access.
7. Bangalore IT fest.
8. Mickey.
9. Semour Cray.
10.Larry Page and Sergey Brin 

Hyper Sonic Sound Technology

Hyper Sonic Sound (HSS) is a sound-generation technology that broadcasts your message directly to your intended audience. In contrast to conventional loudspeakers, HSS technology uses a directional ultrasonic column to produce sound exactly where you want it. Sound does not spread to the sides or rear of an HSS unit, eliminating the problem of uncomfortable and unwanted noise pollution produced by conventional speakers. Sound is directed only where it is intended to go. Visualize two people standing four feet apart at an art exhibit. One patron listens to a biography of a sculpture artist, while the other contemplates a painting in complete silence! HSS is like handing someone a set of head phones. By focusing sound in a tight column, HSS allows you to restrict sound to a specific area without imposing on nearby speaker focused on the area in front of only directory users to hear the corresponding audio.
                             The HSS Directional Audio System can operate in Direct Mode, a clear line of approach from the HSS unit to the target listener, and in Virtual Mode, projecting sound onto a sign, display or other object creating a Virtual Speaker.

Applications

Sound Bullets
Jack the sound level up to 145 decibels, or 50 times the human threshold of pain, and an offshoot of hypersonic sound technology becomes a non lethal weapon.
  Automobiles - HSS announcement device in the dash to beam alert signals directly to the driver
Audio/Video Conferencing - project the audio from a conference in four different languages, from a single central device, without the need for headphones.
 Paging Systems - direct the announcement to the specific area of interest
  Retail Sales - provide targeted advertising directly at the point of purchase
   Military Applications -ship to ship communications, ship-board announcements,

Grace Murray Hopper

Grace Murray Hopper(1906 - 1992) was an American computer scientist and United States Navy officer. She was one of the first programmers of the Harvard Mark I computer, and developed the first compiler for a computer programming language. She conceptualized the idea of machine-independent programming languages, which led to the development of COBOL, one of the first modern programming languages. She is credited with popularizing the term "debugging" for fixing computer glitches . Because of the breadth of her accomplishments and her naval rank, she is sometimes referred to as "Amazing Grace".